KoiKoi Droplets

From Zero Sales to 2,000+ Orders: Building a Collectibles Powerhouse

When KoiKoi Droplets came to us, they had passion, a unique product range, and an audience waiting to be reached - but their digital presence wasn’t built to convert. No SEO, no ads, and virtually no online sales. Our mission: build a system that could take them from obscurity to becoming a trusted collectibles destination.

The Challenge

The brand was overly reliant on word-of-mouth and Facebook Marketplace listings. There was no independent platform, no brand recognition, and no measurable way to acquire or retain customers.

With rising competition in the collectibles niche, KoiKoi needed a conversion-focused website, a scalable SEO strategy, and paid advertising campaigns that could reliably generate sales without draining profit margins.

Our Approach

We built a foundation designed to scale from day one:

• Website Redesign & Development: Clean, fast-loading, and optimised for conversions with structured product and category pages.
• SEO Strategy: Optimised product descriptions, metadata, and landing pages targeting high-intent search terms like rare collectibles, limited edition toys, and specific franchise keywords.
• Paid Advertising: Launched from zero, starting with tightly targeted Meta and Google campaigns to validate offers, then scaled into broad campaigns for reach and awareness.
• Creative & Branding: New logo, business cards, flyers, and reusable digital assets to create consistency across ads, social media, and packaging.
• Tracking & Analytics: Full funnel measurement across impressions, clicks, add-to-carts, checkouts, and conversions to continually optimise spend.

The Growth Journey

We didn’t just flick on ads and hope for results - we built in stages:

• Stage One – Launching Paid Ads: Starting from $0 in ad spend and 0 sales, we built testing campaigns on Meta and Google to validate demand. Early campaigns proved people were actively searching and willing to buy.
• Stage Two – SEO Gains: Within 3 months, SEO began driving consistent organic traffic, reducing reliance on paid channels while boosting overall conversions.
• Stage Three – Scaling Systems: Optimised creative, structured remarketing campaigns, and expanded search terms grew the business from sporadic sales into 2,000+ orders.
• Stage Four – Brand Reinforcement: With consistent visuals and a trustworthy online experience, repeat purchase rates increased, turning one-time buyers into collectors.

The Outcomes

• 2,000+ orders: Built from a standing start in under a year.
• +420% increase in leads: More buyers discovering and engaging with the brand.
• 35% reduction in cost per acquisition: Paid campaigns tuned for efficiency while SEO took pressure off ad spend.
• 90% improvement in lead quality: Pre-qualified traffic through SEO and targeted creative.

KoiKoi Droplets is no longer dependent on marketplaces or word-of-mouth. They now operate with a scalable digital sales engine that attracts, converts, and retains collectors at scale.

From $0 sales to thousands of orders - this is what happens when strategy, creativity, and execution come together.